Nintendo's new Marketing
Bloomberg Rreport: Nintendo to Start Nationwide Marketing Program for GameCube By Hiroshi Suzuki
Tokyo, July 2 - Nintendo Co. said it will start a nationwide campaign to promote its GameCube console and software to a larger number of users, part of a strategy by the world’s second-largest video-game maker to unseat bigger rival Sony Corp.
The new marketing program will replace “Nintendo Space World”, a game show the company held annually in an eastern suburb of Tokyo, and reach far more than the 140,000 fans who visited the show on an average every year, Nintendo said. It did not specify if the show would be scrapped for good.
“This year we want as many as users as possible to experience our games,” Nintendo spokesman Yasuhiro Minagawa said in a telephone interview. “We can’t afford to hold big promotional events everywhere in the country.”
Besides highlighting the features of the GameCube, the campaign will also provide a preview of the game titles that will be available for the console later this year, he said.
Pokemon Festa 2002, thats for all you pokefreaks.
Source: PGC