Nintendo Marketing Kicked Up a Notch
Nintendo is getting ready for the big holiday season with an upgraded markteing strategy, and they’re putting 25% more into it than last year. The “Big N,” as we call them, will be spending $140 million this year on advetising, and much of it will be triggered to older audiences. Nintendo will be focusing on the upcoming titles “Metroid Prime,” rated T for teen and “Resident Evil Zero,” rated M for mature, mainly.
For the advertising, Nintendo will be holding several Nintendo Cube Clubs, releasing more than 3 million promotional DVDs, cinema ads, sponsoring the USSA Snowboarding Grand Prix, holding promotional partnerships with Keebler, Heineken (!), and Kraft Easy Mac, along with multi-market radio promotions and numerous out-of-home programs.
Both Metroid Prime and Resident Evil Zero will be released this fall in North America.
Source: http://www.planetgamecube.com/