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Dates Announced for UGE
The Ultimate Gamers Expo (UGE) finally has a debut date: August 20-22 2004. If you haven’t heard about this yet, it is essentially the same as E3, except this expo is for the general public. That’s right. No press credentials, you don’t have to work for a company in the videogame business, you don’t have to be a “somebody” to get in. UGE will be held in the Los Angeles Convention Center
Source: http://gamecube.gamezone.com